Wood Play Kids is an e-commerce brand specializing in sustainable wooden play structures, educational toys, and child development furniture. Pirhar Technologies was engaged to architect, execute, and scale a high-ROI Google Ads growth strategy. The primary goal was to capture high-intent search traffic from parents and educators, optimize the Google Merchant Center catalog, and scale revenue through a full-funnel PPC infrastructure spanning Search, Shopping, and automated Performance Max (PMax) channels.
| Campaign Focus | Technical Scope & Deliverables |
| Account Architecture | Account structure setup, campaign segmentation, negative keyword filters, and Quality Score optimization. |
| Tracking & Attribution | Google Tag Manager (GTM) setup, GA4 integration, Enhanced Conversions, and server-side tracking tags. |
| Shopping & Asset Optimization | Merchant Center catalog management, PMax asset group creation (copy, visual assets, video tags). |
| Continuous Management | Search query audits, ad copy A/B testing, bid adjustment management, and transparent monthly ROAS/CPA reporting. |
