Pine and Oak is a solid wood furniture retailer specializing in handcrafted pine and oak dining sets, bedroom collections, and home decor. Pirhar Technologies was engaged to architect, launch, and manage a full-funnel Google Ads growth strategy. Our primary objective was to capture high-intent search traffic, optimize the store’s Google Merchant Center product feed, and run data-driven Performance Max (PMax) campaigns to generate consistent, profitable Return on Ad Spend (ROAS).
| Campaign Focus | Technical Scope & Deliverables |
| Account Architecture | Structural campaign segmentation, ad group setups, negative keyword filters, and Quality Score tuning. |
| Tracking & Attribution | Google Tag Manager (GTM) configuration, GA4 e-commerce tracking, Enhanced Conversions setup. |
| Shopping & Asset Optimization | Merchant Center feed management, PMax asset group creation (copy, banners, video assets). |
| Performance Optimization | Ongoing bid management, A/B ad copy testing, search term audits, and monthly ROAS/CPA reporting |
