Balminess is a premium skincare and wellness brand focusing on natural balms, therapeutic skincare products, and holistic self-care remedies. Pirhar Technologies was retained to design, launch, and manage a data-driven Google Ads growth strategy. The objective was to capture high-intent search queries, expand brand reach across Google’s ad channels, and implement a full-funnel PPC framework that delivers consistent conversions and a high Return on Ad Spend (ROAS).
| Campaign Focus | Technical Scope & Deliverables |
| Account Architecture | Account structure setup, campaign segmentation, negative keyword lists, and Quality Score optimization. |
| Tracking & Attribution | GTM container setup, GA4 e-commerce conversion tracking, and Enhanced Conversions setup. |
| Shopping & Asset Optimization | Merchant Center feed health management, asset group builds (copy, visuals, video) for PMax. |
| Continuous Management | Search query audits, ad copy A/B testing, bid adjustment, and transparent monthly performance reporting |
